Superfoods co-packing under your own brand

Technical detail for this category.

Packaging for this category

This is the most physically varied category we pack, and that variety decides the format. Powders such as matcha or beetroot have a low bulk density: they dust during filling, and 200 g of them takes up a volume nobody expects from that weight. Dates and other dried fruit are sticky and clump together, so they need a pack that opens wide. Granola is brittle and breaks under pressure, which leaves dust at the bottom of the pack instead of clusters. Quinoa and seeds behave the opposite way to powders: they flow freely and take little room at a high weight. So for powders and granola we work with a wide-opening doypack, while sachets also suit grains and dried fruit. A typical fill weight is 200 g, and we pack from 5 g to 1 kg.

How an order runs

1. We establish exactly what is being packed, because one category name covers products that behave in completely different ways. A powder, a granola, a grain and a dried fruit each need different dosing and different packaging.
2. We take in the goods and check them on delivery. You can supply your own material or ask us to buy it; with your own you pay for packing only.
3. For blends we weigh the components of your recipe. Where densities differ, for example flakes with seeds, we mix and dose so that the fine fraction does not settle at the bottom.
4. We weigh the portions and pack. Powders are dosed more slowly to limit dust; granola is dosed to limit breakage of the clusters.
5. We apply the label and mark the batch. This category needs a nutrition declaration on the label, so we need your ingredient data before print.

What the label must carry

Labelling is harder here than in the other categories and it is worth knowing that before the artwork stage. Granolas, dried fruit, grains and powders do not benefit from the exemptions that cover herbs and infusions, so a nutrition declaration is mandatory and has to reflect the real composition of the batch. The second hurdle is allergens: granolas and breakfast blends very often contain nuts, sesame or oats, and each of those must be emphasised in the ingredient list. The third point is the one most often missed. The word superfood is not a legal term and asserts nothing on its own, but a sentence about the product supporting health or immunity is a health claim and falls under separate rules. We will not put a claim on a label that is not permitted. Beyond that the usual set applies: name, ingredients in descending order, net quantity, durability date, storage conditions and the details of the operator whose brand the product is sold under.

What we do not do

• We do not pack food supplements. The line can be thin: a powder blend with plant extracts in a measured dose is usually a supplement rather than a food, and in that case we decline.
• We do not put health or weight-loss claims on labels. We can describe the product and its composition; we will not write what it helps with.
• We do not develop blend recipes for you. We work from your composition or with a single product, for example dates or quinoa on their own.
• We do not pack products that need refrigeration. We work with dry goods that are microbiologically stable at room temperature.

Who this is for

Own-brand superfoods tend to suit health food brands building a short product line, and trainers or dietitians who want something to sell under their own name alongside a service. Online shops choose them too, when they need an own-brand item for repeat purchase. A minimum of 300 units lets you release one product and see whether customers return before you build a range around it.

Common questions

Which superfoods do you pack?

Dried fruit such as dates, grains such as quinoa, granolas and breakfast blends, and powders such as matcha, beetroot or turmeric. If your product is not on that list but is dry and stable at room temperature, write to us: what decides is how the material behaves, not the category name.

What fill weights do you offer for superfoods?

Anywhere from 5 g to 1 kg, in whatever weight you need. Typically 200 g, because it fits an end-customer budget. Bear in mind that powders take up far more room than quinoa or dates at the same weight, so we match the pack to the product rather than to the gram count.

Can I supply my own material for superfoods co packing?

Yes. You then pay for packing only. We take in your goods, check them on delivery and pack them into the agreed format. We will need ingredient data from you, because this category requires a nutrition declaration on the label.

Will you pack my supplement or an extract blend as a superfood?

No. Food supplements are a separately regulated category and sit outside our offer. If your product is a food blend, for example granola or quinoa with additions, we are the right place; if it is a measured dose with active substances, we are not.

Can the label say that superfoods support immunity?

No. That is a health claim and falls under separate rules, regardless of whether we call the product a superfood. We will describe the composition, the origin and how to use it; we will not state what it helps with.

What is the minimum order for superfoods?

Three hundred units per product variant. Two granola flavours count as two runs, because each needs its own weighing, its own label with its own nutrition declaration and its own batch marking.

We also pack

• Co-packing: spices
• Co-packing: tea
• Co-packing: coffee